Precision-built video: powered by AI. Delivered with care.

Who are FrameForge?

We are built on over 30 years of combined experience across sales, customer success, marketing and client services. We understand how teams operate, how customers think and what organisations need to communicate with clarity.

We combine deep commercial expertise with cutting‑edge text‑to‑video technology, giving organisations a faster, smarter, more human way to communicate. Whether it’s onboarding, compliance, change management, HR, or customer success, we turn complex processes into clear, engaging video experiences that people actually understand and remember.

Luke Cranswick

Co-Founder With over 11 years across media sales, retail, tourism, and digital recruitment, I’ve learned one thing above all: how to understand people and what their businesses genuinely need. At FrameForge, I channel that experience into true partnership, working closely with clients to uncover their challenges, spot untapped opportunities, and modernise the way they communicate. My focus is simple: make every interaction clearer, every process smoother, and every piece of content feel confidently built for the way teams work today.

Luke Cranswick

Ian Divall

Co-Founder With over 8 years experience running a business I understand the effort that goes on behind the scenes and the complexities of daily operations. Here at FrameForge my aim is to combine that understanding with a focus on efficiency, productivity and leveraging strengths to achieve the results clients want. My emphasis is clear and concise message delivery - combining written documents with the latest AI software to streamline the development of professional videos.

Ian Divall

Frances Divall

Co-Founder With over a decade of experience building and leading Customer Success, Support and Implementation teams, I bring deep operational maturity to FrameForge. I have scaled divisions from start‑up to enterprise, implemented automation and AI, delivered complex client projects, and created hundreds of training, process and enablement assets. With experience in workflow design, stakeholder management, documentation and customer experience, I bring a proven ability to turn complexity into scalable, human‑centred processes.

Frances Divall

What We Do

Setting the Foundation for Your Vision

Every great video initiative starts with clarity, and FrameForge is built to give you exactly that. We take the time to understand your goals, your audience, and the operational realities behind your content so we can design a video strategy that actually moves the needle. From script structure to visual identity, we establish a solid foundation that aligns with your brand, your workflows, and the outcomes you’re driving toward. It’s the groundwork that ensures every video we create isn’t just polished but purposeful.

Transforming Your Content Into Results

Following our initial consultation, we take your raw ideas and turn them into video experiences that drive real outcomes. Whether you’re clarifying a process, elevating customer success, or guiding teams through change, we translate your message into clear, engaging, and visually consistent content that people actually absorb. Our structured approach ensures every video is purposeful, on‑brand, and built to influence behaviour, not just fill a content gap. This is where your vision becomes something your audience feels, understands, and acts on.

Real Faces for Real Impact

Audiences connect faster when they can look someone in the eye, and that’s exactly what we aim to deliver. A face that instantly boosts trust, clarity, and retention, turning even complex information into something people feel rather than just read. Instead of static text or faceless narration, your message arrives with expression, presence, and personality. It’s the simplest way to make digital communication feel genuinely human.

Reliable Hosting and Lifecycle Management

We don’t just deliver your videos, we safeguard them throughout their entire lifecycle. Our team manages secure hosting, version control, ongoing updates, and quality assurance to ensure every asset stays accurate, accessible, and aligned with your evolving operations. From compliance changes to new product releases, we proactively maintain your content so your teams and customers always receive the most current, reliable information. This is end‑to‑end stewardship designed for organisations that value consistency, clarity, and long‑term impact.